Fosteroo
PetFosterConnect:
Bridging Hearts, Homes, and Hope
My works
My Role
Tools
Project Manager
UI & UX Designer
UI Researcher
Miro
Adobe XD
Figma
An online platform that offers a comprehensive animal fostering database and seamless application system with a community function.
Research Findings
Understanding user perspectives
These insights underscore a prevalent concern among potential fosterers and adopters about the efficiency and user-friendliness of the application process.
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The projection of the pet population will reach 28.51 million by 2025. (Statista, 2022)
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Compared to the same period in 2021, there was a significant increase of 60% in the number of animals going or rehoming to shelters in 2022.
Our objective is to identify the present challenges and issues users encounter with animal fostering and adoption. This initiative aims to gather ideas and insights on features addressing the societal problem of animal fostering and adoption and individual user concerns. The following is a summary of my findings:
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75% of interview users think they may foster or adopt a pet shortly, also having experience in looking for shelter to apply to foster.
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73% of interview users think that the current fostering application process takes a long period to fill in.
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66% of interview users had tried to fill out the existing application form and thought that the content was very complicated.
Discover
Strengths
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Growing Pet Adoption Culture
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Strong Animal Welfare Organizations
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Diverse Pet Selection
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Community Engagement
Opportunities
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Untapped Markets
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Innovative Features
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Educational Initiatives
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Pet Supplies and Services Integration
Evaluating project landscape
SWOT Analysis
Weaknesses
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Competition within industry
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Localized Challenges
Threats
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User Trust and Safety
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Changing User Preferences
By visually mapping out the users' emotions, motivations, and challenges, I was able to create a holistic view of their journey, enabling me to tailor the project's approach to better meet their needs.
Mapping user insights
Empathy Map
Define
By gaining insights into the user perspective, we developed personas to guide and inform our decision-making process.
Considering the personas and research data, I aim to address the specific problem through a targeted question.
How can we streamline the fostering program and establish standardized procedures, while also creating a dedicated space for foster parents to share knowledge and experiences?
I created a user journey map to better understand the foster program experience, identifying key emotions, pain points, and interactions, allowing for data-driven improvements to enhance the overall process.
Enhancing the foster experience
User journey map
Streamlining the path
User flow
I mapped the user flow from search engine to application submission, identifying key steps, pain points, and decision points to optimize the overall experience.
Problem
Solution
The current state of the pet fostering program is plagued by issues such as an unclear application process, excessive and unclear information, a messy and outdated database, and a lack of standardized procedures. These limitations hinder the adoption process for those primarily focused on adoption, and there is insufficient space for foster parents to share knowledge and experiences.
"Fosteroo" is a one-stop platform that combines a pet fostering database, an application system, and a supportive community. It streamlines the process of connecting potential pet owners in Canada with local rescue organizations and shelters. Users can easily find available pets for fostering, submit unified applications, and engage with a foster family community for support and shared experiences.
During the pandemic, pet ownership surged in Canada due to positive intentions and a desire for companionship, leading to a significant increase in the pet population. However, the post-pandemic era has brought unexpected challenges, including a worrying rise in pet abandonment. As routines and financial stability changed, many pets were relinquished to shelters, resulting in a 60% increase in shelter admissions. This trend has serious implications for animal welfare and shelter operations across the country.
Overview
Key takeaway
Consistency and Clarity Matter
Consistency in design elements such as color schemes, typography, and navigation is vital. It not only creates a visually pleasing interface but also helps users navigate and interact with ease.
Iteration Leads to Improvement
UI design is an iterative process. It's rare to get everything right in the initial design. Developing a UI project involves constant refinement and adjustment based on user feedback, usability testing, and evolving project requirements.
Feedback is a Continuous Process
Continuously gather feedback from users and stakeholders not only within the design phase. This ongoing feedback loop allows for post-launch improvements and ensures that the UI remains aligned with changing user needs and project goals.
To be continued
If I were to advance the project to the next step, here are the considerations I would like to explore:
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More Features:
Identify additional features and functionalities that enhance the user experience and align with project goals. Prioritize these features based on their importance and impact on the user.
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Complete the Whole Design:
Implement the remaining design elements and visuals based on the approved UI design and style guide. Ensure that all design assets, including icons, images, and typography, are consistent and in line with the project's branding.
Building a clear framework Site map creation
I created a comprehensive site map to organize the website’s structure, ensuring efficient navigation and content planning.
Design
Laying the foundation Wireframe design
Introducing Fosteroo
Fosteroo is more than a platform; it's a nurturing community inspired by the embrace of a kangaroo's pouch. Designed to connect potential foster parents with local shelters, Fosteroo streamlines the fostering process and fosters a supportive community for all involved. Embrace the joy of fostering and adoption with Fosteroo.
Easily sign up or log in with your preferred social account to access the fostering community and explore the detailed pet database.
Login and Get Started
Fosteroo is a platform centered around connecting potential pet parents with animals in need. Browse the database, view detailed profiles of each pet, and personalize your experience within the fostering community.
Browse and Explore the Database
Bringing ideas to life
Prototype development
Apply with Ease
Experience a streamlined application process for fostering or adoption. With just a few clicks, submit your application and connect with shelters to find your perfect match. Save and edit your application as needed, and easily connect with shelters for support if any issues arise.