Fundvantage.ca
Elevating Funding Intelligence for Canadian Enterprises
My works
My Role
Tools
Project Manager
UI & UX Designer
UI Researcher
Miro
Adobe XD
Figma
A funding intelligence solution for Canadian enterprises, offering tailored funding programs and personalized reports across key areas like competitiveness and strategic planning.
Problem
Solution
The website's current design exhibits signs of obsolescence, requiring a contemporary touch. Public pages pose navigational challenges, while certain content necessitates revision and condensation due to its verbosity. Furthermore, the website currently lacks a clear content hierarchy and fails to accentuate critical information, despite its evident potential.
Fundvantage.ca is taking a transformative step by revamping its website home page, user portal, and dashboard. The redesign will prioritize modernization, user-friendliness, and content clarity to unlock the platform's potential and empower users to access crucial funding intelligence seamlessly
A funding intelligence solution for Canadian enterprises, providing external and internal funding programs, and personalised reports to their clients based on their needs, including the following areas: Funding Intelligence, Global Competitiveness, Strategic Planning etc.
Overview
Pervious look
Hompage
Discover
To keep:
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Color selection
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Content layout
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User Testimonials
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Categorization for the menu/ navigation bar
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Simple layout for the login page
To improve:
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Stock photos
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Inconsistent design of the website, e.g. heading styles
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Alignment for options under the navigation bar (content)
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User engagement (social media platform/ newsletter)
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CTA language
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Search Engine in the user portal
Assessing the current state
Understand the market
Competitive analysis
Who is the target user?
Considering the personas and research data, we aim to address the specific problem through a targeted question.
How can we streamline the fostering program and establish standardized procedures, while also creating a dedicated space for foster parents to share knowledge and experiences?
Based on patterns in user behavior and insights from interviews, we created a persona for Fundvantage.ca to guide our design efforts. This persona reflects the needs and behaviors of a key demographic aligned with Fundvantage.ca’s goal of targeting Canadian enterprises seeking tailored funding solutions.
Define
Laying the foundation Wireframe design
Design
Bringing ideas to life
Prototype development
Designing
Interactive Elements
After revamping the design layout of the website's homepage and user portal, we introduced an interactive element to enhance the user experience. This feature is designed to guide users through their journey, helping them easily find what they need and assisting them step-by-step until they complete their application.
