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The Maple Couple Lifestyle
Explore Canada: Your Essential Guide to Life and Lifestyle

My works

My Role
Tools
Project Manager
UI & UX Designer
Website Designer
Figma
WordPress
The Maple Couple Lifestyle.png

A responsive website providing valuable insights and resources on the Canadian lifestyle, offering tips, guides, and personal experiences to help users navigate life in Canada.

Problem

Solution

Chinese newcomers often face significant challenges in adapting to life in Canada, largely due to the scarcity of information on traditional Chinese lifestyles from non-mainstream media sources. This lack of accessible, relevant content makes it difficult for them to find the guidance and support they need.

The Maple Couple addressed this gap by launching "The Maple Couple Lifestyle Website," a dedicated page providing the latest and most comprehensive lifestyle information in Traditional Chinese and Simplified Chinese. This resource aims to help Chinese readers in Canada navigate their new environment with greater ease and confidence.

The Maple Couple was founded in 2020 and is committed to delivering essential information about life in Canada to Chinese communities worldwide. With a strong online presence and over 10,000 members on the main website, it also offers comprehensive study abroad services through partnerships with Canadian public colleges, assisting over 2,000 students in transitioning to life in Canada.

Overview

TMCL_Wireframe.png

Establishing the blueprint
Wireframe design 

Design

Crafting the
high-fidelity wireframe

Building on the initial design concepts, a high-fidelity wireframe was developed to bring the project to life. This detailed wireframe captures the precise layout, visual elements, and user interactions, ensuring that every aspect of the design aligns with the project’s goals and provides a clear roadmap for the final development phase.

TMCL_Wireframe_2.png
TMCL_Mockup_1.jpg
TMCL_Mockup_2.jpg

Launching the vision
Final development

TMCL_Website.gif

Key takeaway

User-centered design is key

Understanding the client's needs and the end-user's expectations is crucial when developing a website. Tailoring the design and functionality to meet these requirements ensures a more effective and engaging user experience.

Content is the foundation

A website's success relies heavily on well-organized, relevant content. Collaborating closely with the client to structure and prioritize content ensures that the site communicates the right message and serves its purpose effectively.

Flexibility is essential

Working with real clients often involves unexpected changes and evolving requirements. Maintaining flexibility in both design and development allows for smooth adaptations, ensuring that the final product meets the client’s expectations and business goals.

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