Hello! I'm Chris.
Crafting Digital Experiences with a Focus on Aesthetics
A multidisciplinary designer harnessing the power of design to achieve online goals.
Nice to meet you!
Every project you’ll discover below is a piece of my story, how I navigate different media, connect ideas, and design with purpose. Dive in and explore.
Education
Experience
Postgraduate Certificate in
Interactive Media Management
Jan 2023 - Dec 2023
Centennial College | Toronto, Ontario
Bachelor of Arts (Honours) in
Media and Communication
2018 - 2020
City University of Hong Kong | Hong Kong
Associate of Social Science in
Event Management
2016 - 2018
Community College of City University of
Hong Kong | Hong Kong
Freelance Multimedia Designer
2020 - Present
Self-employment | Toronto, Canada & Hong Kong
Graphic Designer & Graphic Design Consultant
Jan 2024 - Apr 2024
HealthEase Innovations Inc. | Toronto, Canada
UI & UX Designer (Field Placement)
Oct 2023 - Dec 2023
HealthEase Innovations Inc. | Toronto, Canada
Project Manager & UI & UX Designer
Jan 2023 - Apr 2023
Fundvantage, Adi Labs Inc. (Project - Client Collaborations)
| Toronto, Canada
Communications & Resource Development Executive
Apr 2022 - Nov 2022
Hong Kong Red Cross | Hong Kong
Graphic Designer & Videographer
Oct 2019 - Aug 2020
Global Engagement Office of City University | Hong Kong
Software
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01. Digital Design
Crafting intuitive and visually appealing digital experiences, from websites to interactive media. Each design balances aesthetics and usability, ensuring an engaging and seamless user journey.
Digital Design
Client: WonderMaple Inc.
Description:
Designed and developed a lifestyle-focused WordPress website for The Maple Couple, integrating a blog and resource hub to showcase travel tips, cultural experiences, and personal stories. Responsibilities included creating the site’s layout, customizing the theme with PostX plugin, and ensuring responsive design across devices. The project emphasized intuitive navigation, engaging visuals, and a warm, welcoming aesthetic.
Digital Design
Client: Academic Project - A fostering & adopting platform
Description:
Created a website application concept aimed at connecting foster families with support services and resources. Developed wireframes and interactive prototypes, focusing on clear user flows and accessible design. The project addressed the unique needs of foster families through intuitive navigation, community features, and empathetic visual design.
Digital Design
Client: Academic Project – Fundvantage, Adi Labs Inc.
Description:
Redesigned and developed a financial services website for Fundvantage, focusing on clarity, credibility, and lead generation. Responsibilities included modernizing the visual design, improving site structure for user navigation, and implementing a responsive layout. The project balanced a professional look with approachable design elements to build trust and engagement.
02. Branding & Graphic Design
Developing distinctive brand identities through thoughtful logo creation, color palettes, and visual systems. Every design element works together to build a cohesive and memorable brand presence.
Branding & Graphic Design
852 Food Lab 港嘢
Client: 852 Food Lab
Description:
A Hong Kong–style dessert brand based in Toronto specializing in mochi and traditional sweets. The project included developing a culturally inspired logo, a cohesive visual identity, a user-friendly Wix website, and social media visuals to promote seasonal products and local market participation.
03. Social Media Content
Creating visually engaging posts, videos, and campaigns that connect with audiences across platforms. Designs are tailored to enhance brand visibility, encourage interaction, and drive engagement.
Social Media Content
Let's Explore CA
Client: Let's Explore CA
Description:
Dynamic video reels and scroll-stopping graphics highlighting exclusive discounts, seasonal events, and fun activities happening in Toronto. Content combined on-location video footage, vibrant text overlays, and clear calls-to-action to inspire residents and visitors to explore the city. Visual style maintained a lively and friendly tone to encourage sharing and engagement.
Social Media Content
852 Food Lab 港嘢
Client: 852 Food Lab
Description:
A series of eye-catching photos and short videos showcasing new Hong Kong–style dessert launches, including glutinous rice balls and seasonal specialties. Content also promoted upcoming pop-up market appearances, blending mouth-watering close-up shots with storytelling elements that highlight craftsmanship and brand personality. Posts were timed to build anticipation and encourage event attendance.
Social Media Content
Toronto Mah Jong Yau
Client: Toronto Mah Jong Yau
Description:
Playful photo series and short-form videos celebrating Mahjong games, focusing on player victories and memorable moments. Content captured the excitement of each win, using humorous captions and engaging visuals to foster a sense of community. The lighthearted approach resonated with followers, encouraging participation and interaction.
04. Printing & Product Design
Designing impactful print materials and product packaging that reflect the brand’s personality. Each piece is crafted to deliver a tactile and visually cohesive brand experience.
Printing & Product Design
Exchange Program Welcome Gift
Client: Global Engagement Office, City University of Hong Kong
Description:
A specially designed welcome gift set for exchange students during the pandemic, aimed to create a sense of warmth and belonging despite travel restrictions. The set included:
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Custom-designed Octopus Card featuring a vibrant Hong Kong cityscape.
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Mask Pouch for safe and convenient mask storage.
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Hand Sanitizer with a minimal yet friendly label design.
Printing & Product Design
From the past till now: Housing Estates
Client: Academic Project – Hong Kong Public Housing Documentation
Description:
Designed and formatted a 20-page booklet showcasing the history, architecture, and community stories of Hong Kong public housing estates. Responsibilities included structuring written content for clarity, selecting typography and visual hierarchy for print, and capturing original photographs to complement the narrative. The project balanced documentary storytelling with a clean, reader-friendly design.
Printing & Product Design
Ka-Bua Sua travel itinerary leaflet
Client: Academic Project
Description:
Designed two tri-fold leaflet sets for Ka-Bua Sua, Taiwan, featuring both Chinese and English versions. Each set covers a 2-day-1-night and a 1-day tour itinerary, seamlessly integrating Ka-Bua Sua’s signature pattern to create a cohesive, culturally inspired design. The layout balances clear travel information with vibrant visuals, ensuring both local and international travelers can easily follow the itinerary while feeling connected to the destination’s unique identity.
Printing & Product Design
Calendar Design
Client: Sai Kung District Community Centre
Description:
Designed a 2023 -2024 desk calendar tailored for primary school students and their parents, incorporating both school and public holidays for easy planning. The design combines playful, age-appropriate illustrations with clear, functional layouts, while maintaining brand colors and ensuring print quality from concept to production.
05. Visual Storytelling
Transforming ideas and messages into compelling visual narratives. Through layout, imagery, and design, stories come to life in a way that resonates with the intended audience.
Visual Storytelling
CityU Exchange Program Music Video
Client: Global Engagement Office, City University of Hong Kong
Description:
Created a promotional music video featuring exchange students exploring Hong Kong’s most iconic landmarks. Responsibilities included storyboarding, location scouting, filming, and editing to produce a dynamic, travel-inspired piece aimed at attracting overseas students to join the exchange program. The video highlighted the city’s culture, vibrancy, and student community.
Visual Storytelling
Tattoo Artist Interview & Experience
Client: Youthtuber Program (Youth Development Project)
Description:
Produced a feature video documenting the work of a professional tattoo artist, combined with a hands-on experience by a youth participant. Responsibilities included on-site filming, conducting interview segments, capturing b-roll, and video editing to create a cohesive and engaging narrative. The project aimed to provide youth with real-world exposure to creative professions.
Visual Storytelling
Sai Wan Ecological Restoration Experience
Client: Youthtuber Program (Youth Development Project)
Description:
A travel-style feature capturing the journey to Sai Wan alongside a YouTuber to experience the Sai Wan Ecological Restoration Program (西灣地區復育計劃). The video combined sweeping coastal shots, behind-the-scenes moments, and hands-on conservation activities, creating a dynamic mix of nature appreciation and environmental awareness.
06. Event & Campaign Design
Designing end-to-end visual solutions for events and campaigns, from promotional assets to on-site branding. Each campaign is tailored to create a consistent and memorable audience experience.
Event & Campaign Design
Exchange Program Promotion
Client: Global Engagement Office, City University of Hong Kong
Description:
Produced a multi-part promotional video campaign introducing the exchange program to both local and international students. The content included a comprehensive overview of program benefits, highlights of students’ overseas experiences, and a cinematic campus tour capturing daily life at CityU. The videos blended dynamic visuals with informative narratives to inspire cultural exchange and encourage participation from diverse student backgrounds.
Event & Campaign Design
Sai Kung District Community Centre
Client: Sai Kung District Community Centre
Description:
Created a collection of community-focused videos highlighting the centre’s wide range of programs. The content featured heartfelt youth interviews about personal growth, vibrant summer camp recaps filled with outdoor and creative activities, and documentary-style coverage of elderly programs that foster intergenerational connection. Each video aimed to reflect the centre’s role as a hub for inclusivity, creativity, and lifelong learning within the Sai Kung district.
